Kenyérlelke Festival 2024
Kenyérlelke Festival celebrates the art of baking bread using natural ingredients and traditional techniques. The event brings together bakers, artisan bakeries, food entrepreneurs, farmers, mills, and other stakeholders from across the industry.
In 2024, the festival was held for the tenth time, coinciding with Hungary’s national holiday on August 20.
Our agency partnered with the organizers as the official communications partner, working closely with the team to raise awareness of the festival and broaden its reach. We developed a comprehensive communication strategy tailored to the target audience, helping shape the festival’s strong reputation and long-term success.
„A true Rapid Response Unit! They grasp the brief in an instant, turn it into a professional concept, and coordinate all the tools with the agility of an octopus’s arms.”
Gabriella Ormós, Lead Organizer – Kenyérlelke Festival
Brand Strategy and Execution
As the communication partner, our agency supported the festival’s planning and execution in the following areas:
Strategic Planning: Defining key communication goals, identifying target audiences, and developing a cohesive communication strategy.
Branding and Visual Identity: Designing the festival’s visual identity, including the logo and graphic elements, to ensure a unique and instantly recognizable look and feel.
Digital Communication: Planning and executing online campaigns, managing social media platforms, and creating and optimizing ads to enhance visibility and engagement.
PR Activities: Building and maintaining the festival’s positive reputation, managing media relations and crisis communication, and shaping the public image of the event.
Content Production: Creating written, photo, and video content, as well as other marketing materials to support promotion and audience engagement.
