Tourism and culture promotion through online video storytelling
At the invitation of the city of Pécs, we delivered a dynamic branding campaign aimed at promoting the city’s cultural and culinary richness. As part of the Piqniq Budapest initiative, we organized a three-day tour, guided by Regina Galambos-Parti, to spotlight vibrant and current local experiences with the help of Pécs residents. The campaign focused on gastronomy, featuring top food spots and cultural programs curated specifically for the target audience. The campaign strategy was built on feedback from local gastronomic entrepreneurs. A one-day workshop involving city leadership and local business owners served as the foundation for shaping the overall concept and goals of the campaign.
„A Transzcendentális Meditáció olyan mint egy mély lélegzet: végtelenül természetes, belső boldogságot és stabilitást adó energia.”
Englert Róbert
Execution
Our role was to design and manage the full campaign strategy, ensuring seamless coordination and effective implementation. We produced video content, photography, and written materials to creatively and authentically showcase the unique experiences Pécs has to offer. Alongside web development and social media support, we also provided PR services to maximize the campaign’s reach across diverse platforms and media channels.
